Why is my House Not Selling?
Top 5 Questions to Ask Your Realtor If Your House Isn’t Selling
Written By: Mariko Baerg, REALTOR of Bridgewell Real Estate Group
If you’re looking for a realtor to help you sell or buy a property, call me today!
This blog will help you to determine why your house isn’t selling and how to analyze the situation.
Your home has been sitting on the market for more than 30 days. You know it’s a hot market – so why isn’t your home selling? There could be a number of reasons why your home isn’t selling, but it’s important to communicate with your real estate agent to determine the most significant reason.
We go through the top reasons why your house isn’t selling, and the top 5 questions you should ask your realtor to truly pinpoint what is wrong.
What marketing has been done on the home? Are you utilizing both online and offline marketing? What have been the results of your efforts?
The majority of home buyers are starting their search online, however there are still the old fashioned buyers that would like a hard copy of your home’s advertisement. It’s important that your realtor is working on both online and offline marketing.
These are some signs that you have a marketing problem:
- Your photos are terrible or non-existant
- You don’t have a virtual tour or videography to market your listing
- You’re missing room measurements or a proper floor plan
- Few people are making appointments to see your home.
- There is no captivating description for your home, and the public remarks lack lustre.
- Your home is not being advertised on social media.
- Your pricing strategy is totally out to lunch.
- Your agent’s website gets 50 visitors a month and they thinks online marketing means having your house on the MLS… or worse, your agent doesn’t even have a website.
- If you have a marketing problem, then you hired the wrong agent!
It’s important to know what your realtor has done in terms of marketing to ensure that your home has been exposed to the maximum amount of buyers possible.
The more buyers your home is exposed to, the more showings there will be, and the higher chance of an offer being received.
What is the feedback from buyers that have viewed it so far? Have you been there in person to show the home so that you could obtain feedback?
After the open houses and showings it’s important that your realtor gives you feedback on the home so that you can hear exactly what the buyer’s are thinking.
What are the positive features of the home? What are their major concerns about the home? Determining the pros and cons of the home from the buyer’s eyes will help you to anticipate how offers presentation times will go and what to do if you don’t receive any offers.
One of the ways that you’re going to be guaranteed receiving feedback is if your realtor is there in person to show your home. There are many benefits to this outside of just obtaining feedback though!
If your realtor is there in person they are able to help the buyer with any questions they may have, and also gage the body’s non-verbal response to how they feel about the home. Communication is verbal and non-verbal, and with your realtor being there in person they are able to gage both responses.
Are there any recent homes sales in my neighbourhood? Are there comparable home sales nearby? How does my home compare to those?
Your realtor should be showing you the sales, active properties, and expired/terminated properties in your neighbourhoods in the last 30-90 days. These recent comparable properties will help to determine your listing strategy and also a rough estimate of what your home should sell for.
How does your home measure up to those properties? Are there any sales that have happened since you’ve listed it to the offer presentation date? You’ll need to know everything you can about the neighbourhood before offer presentation day so that you’re fully loaded and prepared.
For more information on comparable properties and how to price your home, read this blog: Home Pricing Strategies 101
Is there anything that I could do to help my home sell? Does it need to be cleaner? Should I leave the home during my showings? Should it be staged? What can I do?
Selling a home takes more than just a realtor and marketing. It’s a two way street – and you’ll need to be on board when it comes to presenting your home to a professional standard.
You’ll want to leave the house during showings and open houses, hide the pet bowls, wash the dishes before you go, keep all the countertops clean, and make the beds.
The more comfortable the buyers feel in the home, the more likely they will want to buy it. Furthermore, the more that they feel that you’ve taken care of the home, the more likely you’ll receive a subject free offer.
Make sure you’re doing everything you can to make the property as presentable as it can be.
Why do you think my house is not selling?
Rather than trying to guess what the possible reason could be, it’s not a bad idea to just ask your realtor point blank why they think your home is not selling.
In a market like this, the majority of homes that are on the market for more than 30 days are due to price. With that being said, you can take measures [such as cleaning] to make your house seem more valuable.
However, it might be more than just you – we see a lot of realtors with really terrible marketing that are just flat out lazy and cheap when it comes to marketing, sales, and showings. Regardless of whether it is them taking pictures off of their phone or them not attending the showing themselves and just putting the home on lockbox, it may be hard for your realtor to accept that they are part of the problem!
If you really feel that you’ve done everything that you can do, and that the price is right, then it might be time to get a second opinion on why your house isn’t selling from another realtor.
Working with your realtor rather than against them is what is going to assist you in getting your home sold. With that being said, if you feel like your agent isn’t working hard enough for you, or fully disclosing all of the details and feedback from buyers, or you’re just flat out confused, then give us a call. We’re okay with being the second choice, and have had a number of distraught sellers call us in the past to re-list their homes. We can help you to make a success plan for your home in order to help it sell quickly and for top dollar. Call 604-765-0376 for a free market evaluation and success plan. Prefer text? 604-319-0200 or email firstname.lastname@example.org to start a conversation.
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