What’s the difference between a real estate agent and a REALTOR®?
“REALTOR®” and “real estate agent” are not interchangeable, although some real estate agents might like them to be. The term REALTOR® is a registered certification mark that identifies the quality of services rendered by licensed real estate agents who are members of The Canadian Real Estate Association (CREA). All real estate agents are not REALTORS®, but all REALTOR® members are real estate agents. REALTOR® members are committed to a strict code of ethics known as the REALTOR® Code, and are the only ones who have the right to list your property on the MLS® Systems of their local real estate boards. To correctly be referred to as a REALTOR®, a real estate agent must be a member of CREA.
What should I expect when I enlist the help of a REALTOR® to sell my house?
REALTORS® help you get the most for your home and they remove stress and confusion from the process. Here are just some of the advantages.
Your REALTOR® becomes your home’s champion
When you sign a “Listing Agreement” with your REALTOR®, this is their promise that he or she will use all their skills and resources to get the most for your home.
REALTORS® know how to attract the most potential buyers
Your REALTOR® is an expert home promoter, connected to a network of agents and their buyers. He or she knows how to write compelling ads for your home, and only REALTORS® can place your home on a Board’s MLS® System.
REALTORS® will help you increase your home’s “sale-ability”
You probably have an emotional attachment to your home, and therefore can’t view it objectively. Your REALTOR® will help you present your home in the best light, so buyers will fall in love with it more easily.
Market Knowledge – to help you get the most for your home
REALTORS® are masters of reading the market and pricing your home for maximum return. A REALTOR®‘s experience literally pays!
Negotiation Skills – to keep the deal on track
REALTORS® are indispensable when it comes to bargaining with buyers. Tempers can flare and heels can dig in. Your REALTOR® is an expert at smoothing things out.
Do I really need a REALTOR® to sell my home?
Many people who try to sell their own home end up using a REALTOR® in the end anyway. Before anybody decides to fly solo through this complex, time consuming and financially perilous process, they should consider these questions.
Will you really “save” the real estate commission?
When buyers see a home for sale ‘by the owner’, they see a bargain. They imagine the REALTOR®‘s fee going into their pocket, not yours.
How many potential buyers will you reach?
Selling a home takes more than just hanging a “For Sale” sign. How will you promote your home? Will you write your own ads? How will you use the Internet? MLS® and the corresponding web site www.REALTOR.ca have changed the way people search for homes, and it’s hard to court buyers without it.
Do you have the time?
Promoting a home is a full time job, and you may already have one. Will you be able to take calls at any time? How about screening the callers to figure out if they’re suitable candidates? Not everybody who calls is even suitable to walk through your home, but how do you tell?
Do you know the market well enough to get the most for your home?
Lacking years of experience, the average do-it-yourselfer is merely guessing at their listing price. Often they set the price too low and miss out on thousands of dollars, or they price their home too high and drive away willing buyers.
Do you have the negotiation skills to keep a deal on track?
When an offer comes in, emotions can run high with so much money on the line. This is why direct seller-to-buyer deals often end in disaster. REALTORS® keep it professional and are indispensable when it comes to bargaining with buyers.
Are there any upfront fees?
There are no upfront fees. Regardless of whether your home sells or not, we will be covering the marketing budget and upfront costs.
As a Buyer, do I pay your commission?
Buyers never pay our commission – unless you choose to! This amount is generally supplied by the seller, upon completion.
Can I Cancel Anytime? Do you have a Satisfaction Guarantee?
With our Easy Exit Listing Agreement you are never locked in to a contract if you are unhappy. We will always do our best to remedy any situation within 24 hours; however, if you are still unsatisfied we will release you.
Please ask us more about our programs, including our Satisfaction Guarantee Easy Exit.
What happens after the sale?
We will be there every step of the way! We believe in life long relationships. We will be there to assist you with closing and possession – as well as check in with your regularly to make sure you are doing great.
We also have our “Next Step” Program for buyers, which includes a satisfaction guarantee for the next year in which you live in your home. Contact us to learn more about our Satisfaction Guarantees.
Do you have a Client Appreciation Program?
Yes! We do!
Enjoy great perks such as:
-Receive exclusive updates on homes that haven’t even hit the MLS
– Investment opportunity updates
– Enewsletter, market updates
– Invites to our parties and events
– Free gifts and perks with our business/restaurant partners
What kind of real estate experience do you have?
Mariko believes that first and foremost, it is about understanding real estate documents. With over 2,000 hours of administration and conveyancing real estate properties, Mariko knows about real estate contracts. Keeping her clients knowledgeable and safe are her pillars of strength.
Our job is to make the process as smooth as possible – whether it be in terms of contracts, listing your home, purchasing a new home, or investing, we have you covered.