Selling your home – especially if it’s your first time – can be stressful and overwhelming at times. You’ll have strangers coming in to your home that are comparing it to other places, judging your taste in decor, and poking around in your closets and cabinets. At the end of the day, in order to sell your home you’ll need to know how to present it properly… and also hire an experienced realtor to assist you in marketing it that’s on the same page as you.
These tips to selling your home will help you sell not only sell it for the highest possible price, but also in a reasonable time frame!
Tip #1: Offer the buyer’s agent more commission
If you’re looking to sell your house or condo fast, you may want to consider incentivizing the person who is most likely to bring you a buyer: the Buyer’s agent. Why would you want to pay an agent more than what your competitors are paying? It’s simple really. Offering more commission than expected is an excellent way to get attention and signal to other agents that you are motivated. Statistically, the average realtor in Canada only does 4 deals a year –and a higher commission will definitely grab their attention, so they may be more inclined to bring their clients to see your property, and that’s good news for you. Of course, a good agent should never let the amount of money they stand to make influence their client’s actual decision to purchase.
Tip #2: Promote with the Realtor Remarks on the MLS
When you list your home, there’s a special place on the MLS that only other agents and brokers will see – called realtor remarks. These comments are NOT on the public sites and are generally not shared with Buyers. This space is a great place for your agent to communicate to agents that you are motivated or give details to other motivated buyers that would be enticing – without plastering it out there for every buyer to see. Sure, that might bring in some lowballers looking for a deal – but a good negotiator can deal with them.
Tip #3: Utilize the Public Remarks on the MLS
The public remarks are so important in selling a house – and your realtor should make them enticing as possible to attract attention. Are you priced to sell? Have you done bucketloads of renovations? Quiet location? If your agent doesn’t mention all the major selling features of your home and location then most people won’t do the digging to figure it all out. If you want to sell your home fast then make sure the public remarks show off your home, because the more people that decide to book a showing, the more likely you are to receive an offer quickly.
Tip #4: Show the lifestyle with Neighbourhood Infographics
Neighbourhood infographics are a great way to sell your home fast – they highlight all the best amenities in your neighbourhood and surrounding neighbourhoods and paint a picture of what the lifestyle is. Most buyers are coming to a city completely unfamiliar, and they won’t know which subarea is better than others. An infographic will help to push why your location is the best, and convince people to write offers. Buyer’s agents appreciate them, buyers appreciate them, and sellers appreciate them even more because they help to get their home sold fast!
[For the record, I think we’re mostly alone in doing this – we’ve never received Neighbourhood Infographics for any of the properties we’ve shown or attended open houses for.]
Tip #5: Price strategically
One of the best tips to selling your home is to price right from the start. Pricing too high will prevent you from selling your home fast. If you want to sell quickly, you’ll need to price strategically. If you’re competing against a number of homes on the market, consider pricing your home a bit below market value to gain traction. If there’s limited supply, then you may be able to get away with pricing at market value and still gaining good traction.
Have a realtor in to determine the comparables and the most strategic pricing to facilitate a fast sale while still maintaining a high profit margin.